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Summer of Sport

By PMA

- Last updated on GMT

Summer of Sport

Related tags: Summer of love

This summer is going to be one of the great sporting seasons in recent years. The PMA takes a look at how pubs can maximise the opportunity.

The sporting calendars have aligned!

Summer 2016 promises to be a huge one for pubs when it comes to sporting action. Alongside the excitement of Euro 2016 and the Rio Olympics, there is wealth of top-quality action that pubs can use to drive footfall and increase profits.

This summer is one of those rare occasions when the sporting calendars align and, in the space of a few glorious weeks, the action just keeps on coming: top-class football, cricket, golf, rugby, tennis and athletics mean that sports fans will be spoilt for choice when watching and enjoying the experience together in pubs.

With so much great action taking place over the summer months on both subscription and free-to-air channels, this really is an opportunity not to be missed for licensees.

Our dedicated Summer of Sport coverage, alongside a special supplement in association with Sky and available to view by clicking here, previews the massive months ahead and gives you hints, tips and advice that will keep your bar busy and tills ringing.

Whether yours is an established sports pub, or you are just looking to capitalise on the trading opportunities ahead, here’s to a cracking summer of sport!

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