BrewDog falls £6m short of crowdfunding target

By Emily Sutherland contact

- Last updated on GMT

Co-founder James Watt said no other company would have dared to set the bar so high
Co-founder James Watt said no other company would have dared to set the bar so high

Related tags: Lone wolf, Co-founder james watt

Self-styled punk brewer BrewDog has raised £19 million through the latest round of its crowdfunding scheme Equity for Punks, falling short of its £25m target.

The fourth round of the brewer’s crowdfunding scheme ended earlier this week after running for a year, with the total number of investors now standing at 42,000.

The money raised will go towards funding BrewDog’s expansion in America, its new craft spirit range Lone Wolf and more of its fast-growing chain of craft beer bars according to co-founder James Watt, who said “no other company would be bold enough to set the bar this high".

Read: Behind the scenes at BrewDog 

“We’ll be ploughing the money raised into expansion across the Atlantic and pioneering new projects here in the UK. We can’t wait to launch Lone Wolf and our sour facility in Ellon, and we have some mega new cathedrals of craft on the way. Our shareholders are the absolute beating heart of our business, launching Equity for Punks was the best decision we ever made. We’ve turned more than 42,000 people into passionate brand ambassadors, and raised enough money to keep the momentum of the craft uprising going in the process. It’s a slam dunk for us and for the craft beer industry.”

BrewDog has recently opened its Norwich with more openings in York, Southampton and London’s Dalston to follow.

Related topics: Beer, Marketing, Other operators

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