Operators

Robinson's launches buying club to help licensees with energy bills

By James Evison

- Last updated on GMT

Robinson's launches buying club to help licensees with energy bills

Related tags Robinsons brewery Economics

Northern operator Robinsons Brewery has partnered with utility management firm UB Services to assist its licensees with rising costs of annual utility bills.

The operator made the move following statistics that revealed the price of electricity had risen on average by 28% in five years - and gas has risen by 38% in the same period. This meant that a licensee on average would have paid £6000 for utility bills in 2010 would now pay nearly £8000.

Robinsons has now decided to support licensees with this increase by committing to purchasing gas and electricity in a bulk purchase over a fixed three-year period - resulting in a lower rate for licensees.

The buying club was launched at the regional brewery’s annual trade show where over a fifth of its entire pub estate signed up on the first day.

David Harrison, director of retail operations for Robinsons Brewery, said: “The cost of utilities are often overlooked by the average pub goer.

"A licensee can spend up to £10,000 per year depending on the size of their pub. We wanted to take some of the pressure off them and offer a solution that can save them thousands of pounds per year.”

Andrew Cook, senior sales manager for UB Services, said: “Since the launch, the incentive has already been a phenomenal success with over a fifth of the estate signed up to the scheme.

"Most members are already seeing a 30% reduction in their tariff with some are saving as much as £4,000 annually. Since the trade show, we are adding 7 to 10 members per day during our follow up visits - it’s been a brilliant start.”

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