Licensee paints pub in Leicester City colours

By Nikkie Sutton

- Last updated on GMT

The Chequers, Swinford, Leicester
The Chequers, Swinford, Leicester

Related tags: Village

Brian Priest who runs the Chequers pub in Swinford made a passing comment that if Leicester won the league, he would paint the pub in the Foxes’ colours.

Little did he know that is exactly what would happen.

A Leicester fan since birth, Priest was taken to matches by his father and has continued to keep it in the family: “I have inflicted the same on my son!”

He added that he never thought the club would get to where they are now: “It is one of the biggest stories going and we all had a few celebrations last week.

Job done

Following the victory, Priest knew he had to put the plan into action.

Last Saturday (May 7) between 10am and 2pm, the community came together to paint the pub.

“The customers knew I was going to do it so I asked for help in the pub and on our Facebook page.

“Local farmers brought cherry pickers.

“The small village has a population of around 500 and around 50 turned out to help or watch.”


But, the stunt was not pulled for advertising: “It was done for a bit of fun and now it has gone viral.

“The local vicar called me up and said how nice it looks.

“The customers like it and have said how smart it looks.”

The father of two has even spotted people driving past, stopping their cars and standing outside the pub to have their photographs taken with it.

The win for City has not only had an impact on the local people but Priest has noticed a difference inside the pub too.

He said: “We have noticed an increase in trade with the football.

“It was the same when the matches were on and when they lifted the trophy – the pub was packed out.”

Related topics: Marketing

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