People Development

NWTC launches Tribes employee engagement initiative

By James Wallin

- Last updated on GMT

New World won Best Pub Employer (2-50 sites) at the Publican Awards 2016
New World won Best Pub Employer (2-50 sites) at the Publican Awards 2016

Related tags New world trading World trading company

The New World Trading Company is launching an innovative employee initiative which sees staff across the UK split into six ‘tribes’ competing against each other.

‘Tribes’ sees the 14-strong pubco split into six houses, all named after ships and vessels that have led extraordinary adventures or explorations. Employees then compete for points and the tribe that is crowned victorious at the end of the year wins each member an extra two days paid holiday each.

Opportunities to gain points will come in many forms, primarily though the app developed to be the hub of all communication and engagement for the project. Daily 'flash challenges' will be released on the app, which encourages engagement between departments on a local level, with twice weekly prize giveaways.

Other points include rewards for fundraising, the number of steps taken in one shift, and even points for random acts of kindness. There will also be national events, where members will battle it out with teammates from across the UK.


Managing director Chris Hill, who will be personally launching his idea on a two-week road trip of the estate, said: “I am incredibly excited to launch Tribes, this project has been 12 months in the making and is hugely important to the future success of NWTC. Creating an app is a first for us as a company, so the development process has been particularly enjoyable. The end product will deliver fun and team engagement across the estate, maintaining our inspiring company culture as we continue to grow.

“I couldn’t be prouder of this venture, we now have an incredible tool to remind the team every day how important they are to us; our focus on team spirit is stronger than ever before.”

NWTC will be discussing its Tribes concept in more detail at the PMA's Pub Skills Summit. More details on the event website.

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