World Whisky Day
Whisky cocktail masterclass: a simple serve for World Whisky Day
Boosting sales with whisky cocktails can be easy, once pub operators find the right serve. Haig Club brand ambassador David Sinclair walks us through the Whisky & Ginger mixed long drink in this exclusive video for the Publican's Morning Advertiser, ahead of World Whisky Day on 21 May.
The annual global event, aimed at raising awareness around the diversity of whisky, is the ideal platform for pubs to get their customers to try something new.
Watch this video to see how Sinclair makes a simple, but refreshing, Whisky & Ginger cocktail using Haig Club whisky.
What to do:
Ingredients:
- 50ml Haig Club
- 150ml ginger ale
- Orange to garnish
Method:
- Add all of the ingredients to a tall glass full of ice and stir. Add more ice if necessary. Garnish with a fresh wedge of orange and serve.
Diageo whisky brand ambassador Colin Dunn, said: "Whisky is an extremely versatile and popular spirit.
"More and more customers are seeking alternative ways to enjoy the drink. World Whisky Day offers the perfect opportunity for licensees to put whisky serves on the menu and take advantage of the spirit's raised profile and increase profits."
