Tequila

Pernod Ricard adds new Altos Tequila

By Nicholas Robinson

- Last updated on GMT

Related tags Pernod ricard Tequila

Pernod Ricard adds new Altos Tequila
Pernod Ricard UK has “completed” its Olmeca Altos Tequila portfolio with the introduction of its Añejo blue agave Tequila.

The three-strong range, which also includes Plata and Reposada, is created in the Olmeca Altos distillery, which is located in the highlands of Los Altos.

Master distiller Jesús Hernández initially created Olmeca Altos tequila along with two of the most prominent UK mixologists Henry Besant and Dre Masson.

Pernod Ricard

Head of marketing at Pernod Ricard UK Adam Boita, said: “Tequila continues to grow steadily in the UK with Olmeca Tequila’s volume increasing to 21%, outpacing category growth by 8% year-on-year.

“Additionally, Olmeca overtook Sauza to become the second-largest Tequila brand by volume and value in the on trade.

“This shows the clear demand and interest from the UK market for great tasting, affordable and high quality Tequila,” added Boita.

Related topics Spirits & Cocktails

Related news

Show more