First Henry Westons TV ad launched

By Nicholas Robinson contact

- Last updated on GMT

Westons launches first Henry Westons TV ad

Related tags: Infomercial, Apple

Westons has launched its first television ad campaign — which kicked off nationally last week — for its Henry Westons Vintage cider brand.

The campaign will run throughout the summer, features a Henry Weston cartoon character and forms part of a £1m investment in the Henry Westons Vintage brand this year.

Television ads

The ad includes 20-second and 10-second versions and has been shot in an animated style that features Westons’ orchards, a Heath Robinson-style automated apple picker and the Malvern Hills.

Brand manager Tim Williams said: “This is the first time Henry Westons Vintage has been on TV, and the ad shows how Henry’s expertise is used to create this exceptional cider.

“It’s a simple story, which helps educate the audience on how Henry started making cider in 1880 and shows how we still make cider in the same way today.”

Related topics: Cider

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