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Red Square launches new pre-mix flavours into on-trade

By Nicholas Robinson contact

- Last updated on GMT

Red Square pre-mix
Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.

The 5% ABV range features Sloe & Lemonade and Toffee & Apple varieties, which come in 250ml cans.

Flavour development followed positive customer reaction to Red Square’s Sloe and Toffee vodkas, which were launched last year.

Slimline for younger drinkers

The slimline cans have been targeted at younger drinkers, as well as occasions such as summer and outdoor events, said Halewood.

Customer interest in pre-mix cans has grown at an average of 17.7% across all brands with a 250ml serving, according to Nielsen Scantrack data.

A spokesperson added: “The Red Square cans will capitalise on increasing consumer popularity for both pre-mix cocktails and our new Red Square flavoured vodkas.

“The bold, colourful designs of the Red Square cans creates significant stand-out…  and the convenience of the can will help drive customer demand over the summer months.”

Related topics: Ready to Drink, Spirits

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