Cider

Martin Thatcher: the future is cider and food

By Nicholas Robinson contact

- Last updated on GMT

Related tags: Public house

Not enough is being done by the cider industry and pubs to push the fermented apple tipple with food, Thatchers' managing director Martin Thatcher has told the Publican's Morning Advertiser (PMA).

Speaking at the company's recently opened Railway Inn pub, in Sandford, Somerset, Thatcher said both the industry and Thatchers hadn't begun to touch the surface of the opportunities available to pubs through pairing cider with food.

"It's still very new and I don't think, as an industry or even as a company, we have done enough yet. But we've started."

Progress to pair dishes

Progress to pair dishes with cider had been made at the Railway Inn following work with two top chefs, Thatcher told the PMA ​in this exclusive video interview.

"We've got two fabulous chefs, Bini Ludlow and Tim Maddams, who have been doing food pairing for the past 12 months or so and I think, locally, people are catching on to it.

"I think the future is definitely cider... there are a lot of opportunities for food and cider to go together."

Watch the rest of this video to hear Thatcher talk about the qualities cider has when it comes to food pairing and to get his top tips for pubs looking to pair their dishes with cider.

Meanwhile, food and cider pairing will be a hot topic of discussion at the PMA'​s first Future Trends: Beer and Cider event on 22 June.

Panel of experts

Beer and Cider smaller
Book your tickets for the Future Trends: Beer and Cider event

National Association of Cider Makers communications director Gabe Cook will form part of a panel of experts set to tell delegates how they can make the most from cider and beer pairings.

For more information about the panel and the Future Trends: Beer and Cider event, contact Joanne Horton by email at wbnaar.ubegba@jeoz.pbz​ or by phone on 01293 610 403.

Or, to see the full agenda, visit www.FutureTrendsBeerandCider.co.uk​.

Related topics: Cider

Related news

Show more

Follow us

Pub Trade Guides

View more

FREE EMAIL NEWSLETTER

Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!

Listen to The MA Podcast