Greene King IPA becomes Greene Queen IPA

08-Jun-2016 - Last updated on 09-Jun-2016 at 09:30 GMT

Greene King IPA has temporarily changed its name to Greene Queen IPA in honour of the monarch’s 90th birthday for this weekend only.

Selected pubs will swap their Greene King IPA pump clip for a Greene Queen IPA one, which is in regal colours and includes the new name.

Institutions

Managing director of Greene King brewing and brands Chris Houlton said: “Our limited edition Greene Queen IPA brings together and celebrates three national institutions – quality cask ale, the great British pub and the royal family.

He added: “Greene Queen IPA is still our same easy-drinking flagship beer that appeals to a range of drinkers and occasions and, with its fitting name, will be a great pint to accompany the celebrations this weekend.”

Pubs

The regal named beer will be served in the Golden Fleece, Adam & Eve and Sherlock Holmes in London, Mill House and the Chesterfield in Burton-on-Trent and various pubs in Greene King’s hometown, Bury St Edmunds, Suffolk.

Greene King are also giving away 90 limited-edition bottles of Greene Queen IPA on Facebook