Fuller’s launches new food and chef-focused campaign

By Daniel Woolfson

- Last updated on GMT

Fuller’s launches new campaign focused on food offer

Related tags Pickling

London-based pubco Fuller's has launched a new marketing campaign promoting the company's food offer.

The campaign, called Fuller's Kitchen, features the company's recently crowned Chef of the Year​ winners Gavin Sinden of the Stonemasons Arms, Hammersmith, and Luke Emmess of the Still & West in Southsea, Hampshire.

Fuller's chief executive Simon Emeny, said: "We are on a journey to make Fuller's as famous for its food as it is for its beer. We know that heritage and craftsmanship are two words associated with our famous beers; however, our food offering has not always had the attention it deserves."


The launch of the campaign demonstrated how personally the company took this mission, he added.

Gavin Sinden's winning Chef of the Year menu:

Starter: ​Cornish orchard cured trout, blow torched to give it a smoky flavour, cucumber textures and grapefruit caviar

Main: ​Lamb loin served with anchovies, pickled carrots, pickled onions and fresh broad beans

Dessert: ​Vanilla cheesecake with a rhubarb jelly

"In recent years, food has been a big driver for our business and our customers are expecting the very best when they dine with us. We always plan for the long term and this campaign raises the profile of food in Fuller's, showcasing the very people that make it happen – our excellent chefs."

Sinden and Emmes were named as the Fuller's Chefs of the Year at the company's managers' conference last month after a tense cook-off​, which saw their culinary skill judged by a panel of industry figures.

Absolutely buzzing

Sinden told the Publican's Morning Advertiser (PMA)​ at the time: "It's brilliant to win, I'm absolutely buzzing and still excited about it.

"To stand out, I think you have to keep your dishes simple. You can have the best presentation, but once you start eating the dish, the presentation is gone and you have to rely on the taste."

As well as featuring heavily in the marketing campaign, the two chefs were awarded a week in Dubai working in the kitchen of acclaimed restaurant the Croft.

Judges included renowned chefs Pierre Koffmann and Paul Merrett as well as representatives from the PMA ​and British Beer and Pub Association (BBPA).

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