Soft Drinks

New Orangina campaign set to shake up bar sales

By Sara Hussein contact

- Last updated on GMT

New Orangina campaign set to shake up bar sales
Premium soft drinks brand Orangina is aiming to boost bar sales through an "exciting" on-trade event next month.  

Throughout a 12-week period starting in August, the brand will be running Shake La Vie, a promotional campaign that aims to offer customers memorable experiences and bespoke prizes.

From zip wire experiences to hot air balloon rides, customers will be encouraged to share their lifetime experiences through social media, thereby promoting the bar where they are drinking.

Bar staff are also in for a treat: not only are they encouraged to share pictures of themselves serving Orangina drinks to their customers but, based on their sales targets, they could win a trip to Valencia – home of the brand’s famous oranges.

Roxana Parvizi, senior brand manager for Orangina, said: “We are really excited about the Orangina Shake la Vie promotion and hope that it will inspire drinkers to shake up their evening out, try something new and seek out new experiences.

“For bars, it will unlock additional sales, increase footfall and extend dwell time, all supercharged by a rewards programme for staff that will shake up their performance too.”

Participating bars will receive an activation kit including briefing notes, glassware, branded promotional materials and menu inserts.

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