BEER

Bedlam Brewery launches new pale ale

By Daniel Woolfson

- Last updated on GMT

Bedlam Pale: "sessionable" pale ale with US inspiration
Bedlam Pale: "sessionable" pale ale with US inspiration

Related tags: Pale ale, Beer

Sussex craft brewer Bedlam has announced the launch of a new pale ale.

Bedlam Pale Ale contains Bramling Cross, Target and UK Cascade hops grown in Herefordshire and Kent and has an ABV of 4.8%.

Bedlam’s head brewer Fabio Israel said: “This is a sessionable pale ale that borrows inspiration from the US but uses all-British hops, resulting in a refined and more delicate beer – nonetheless, complex in flavour profile.”

Draft

Bedlam Pale Ale is available on draft as of this month.

“Creating the beer was a natural progression from our Pilsner, which we launched last year. Feedback from our customers is that they wanted to see another kegged offering from us, something that equalled the Pilsner in quality and flavour. We think we’ve delivered that.”

The brewery’s founder, Dominic Worrall, previously told the MA ​that beer market saturation was making it more challenging for new entrants into the market​.

‘Crowded market’

He said: “You’re working at a time when there are more breweries than there have been for 100 years, and fewer pubs.

“It’s about being heard in a crowded market and, within that, you’ve got to think of why you’re doing it, how you’re doing it and what it is about what you do that is a USP.”

Bedlam brewery upped its production levels 300% over the past year and struck deals with pub companies including Metropolitan Pub Company and Indigo Leisure.

Related topics: Beer

Related news

Show more

Follow us

Pub Trade Guides

View more

FREE EMAIL NEWSLETTER

Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!

Featured Events

View more

Listen to The MA Podcast