The Petersham Inn, Sydney, launched an poster offering that ‘hot girls eat free’, but the advert has backfired after receiving widespread criticism.
The poster depicts a woman seductively eating a slice of pizza beside the controversial free meal offer.
The pub’s licensee defended the advert after it was slammed on Facebook and on national press.
Bianca McDonald to the Inner West Courier: “The sign was meant to be light-hearted and tongue-in-cheek and to create a spirit of fun for the patrons, as well to bring local women into the pub.
“'There are so many boring signs out there, why not have a bit of fun with it all.”
When the poster was posted on the pub’s Facebook, one commenter described it as 'offensive and wrong’, adding: “How do I explain it to my two daughters?”
Another reacted: “Totally appalled! That is absolutely outrageous in this day and age.”
The poster was discussed on Australia’s Nine's Today Extra, and newsreader Aelia Adams said she’s not outraged, despite admitting the poster was sexist.
“My main concern was how do you police who is hot or not? I'm thinking that could be very damaging for any young woman who goes in and isn't considered hot enough,” she added.