Pilsner Urquell continues expansion of tank beer

By Oli Gross contact

- Last updated on GMT

Striking sight: Pilsner Urquell tank beer
Striking sight: Pilsner Urquell tank beer

Related tags: Pilsner urquell, Hops, Beer

Pilsner Urquell is continuing expansion of its tank beer, with the brewery delivering its unpasteurised product at the opening of Manchester Smokehouse & Cellar yesterday (18 August).

Five Pilsner Urquell dedicated copper tanks will feature at the pub, filled with fresh, unpasteurised beer.

The Czech beer, made using Saaz Hops, Moravian Barley and Plzeň water, will be delivered direct from the brewery in Plzeň every week in temperature-controlled trucks. Pilsner claims this will ensure guests can enjoy beer as fresh as if it were at the brewery.

The scheme is part of Pilsner's plan to showcase 'true brewing craftsmanship', while the brewery is aiming to entice new consumers into the category and use tank venues as a "destination for a quality and authentic drinking experience".

A survey conducted by Pilsner Urquell found that 18% of consumers said they enter a tank venue because of the striking copper tanks.

John Rennie, owner of city centre venue Manchester Smokehouse & Cellar, said: "We’re thrilled to work with Pilsner Urquell in launching Tank beer at our restaurant. The whole process of the brewing, delivery and service to the customer is second to none and it’s an exciting proposition to be offering our customers.  

"The flavours of our smokehouse-style food are very important to us and following that same attention to the beverage offering, it was clear that Pilsner Urquell tank beer was the only choice for us.”

Related topics: Beer

Related news