MA Sport

BT Sport release free POS material for European football

By Liam Coleman

- Last updated on GMT

Related tags: Bt sport, Uefa champions league

European football: licensees will receive POS packs from BT Sport
European football: licensees will receive POS packs from BT Sport
BT Sport has released free POS (point of sale) materials to promote the new season of Champions League and Europa League coverage.

Upcoming European games on BT Sport

Champions League

Leicester v Porto (27 September, 7.45pm)

CSKA Moscow v Tottenham (27 September, 7.45pm)

Celtic v Manchester City (28 September, 7.45pm)

Arsenal v Basel (28 September, 7.45pm)

Europe League

Hapoel Be'er Sheva v Southampton (29 September, 6pm)

Manchester United v FC Zorya Luhansk (29 September, 8.05pm)

The packs, which contain posters, window stickers and banners, are being sent out to all licensees that show BT Sport. On top of this, additional posters and digital marketing material, such as social media images, downloadable posters, logos and promotional videos, are available on the BT Sport business website​.

BT Sport's director of commercial customers, Bruce Cuthbert, said of the material: “We’ve developed a fantastic range of new marketing material for the UEFA Champions League and Europa League to help our customers draw in the crowds. Both competitions will give any venue a real boost to its midweek trade and helping operators to communicate these fixtures to their customers is critical in driving business on up to three nights during the European football weeks of the season.” 

BT Sport is the sole UK broadcaster for both the Champions League and Europa League, with their coverage of the tournament continuing next Tuesday (27 September).

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