This week's Morning Advertiser: Cask Report, MA500 and Great British Pub Debate

Find out how to make money from cask in this year’s Cask Report​​ and how the report’s author, Sophie Atherton urges operators to ensure their staff know it all when it comes to cask beer. She also gives tips on how to provide drinkers top-quality beer.

The search is underway to find the best pub company as we count down to the biggest and most rigorous awards in the sector – The Publican Awards​. Entries close on Friday 4 November and you can download your entry forms online at www.publicanawards.co.uk​ or contact Rachel Ward on 01293 610394 or on enpury.jneq@jeoz.pbz​. 

On the subject of awards, our glittering Great British Pub Awards ceremony is this Wednesday (5 October) and the Best Cider, Entertainment, Inn, Managed Partnership and Sport bar/pub finalists are all featured in the latest issue.

All change​

The British Institute of Innkeeping (BII)’s Anthony Pender and Mike Clist talk about Clist’s appointment to the body and how things changing to refocus the organisation’s offer and reach new heights in this issue’s Big Interview.

Last month’s MA500 event took place in Leeds​ and covered a whole range of issues and developments in the trade with experts in employment, social media and top operators discussing trends and challenges with delegates and not forgetting, pubs code adjudicator, Paul Newby .

There was even the opportunity to taste “beertails”, the latest innovation combining beer and cocktails​, with New World Trading Company (NWTC)’s head of bars, Nick Whitby.

Continuing the cocktail theme, discover how to make NWTC’s Black Betty Flight Board in Drinks Deconstructed and read about how one licensee in rural Avon is marketing his soft drinks offer to drivers.

Winter wonderland​

With the weather taking a turn for the worse now winter is fast approaching, making the most of your beer garden​ may not seem top of your priorities but why let it go to waste? Three pubs that have converted their outside areas told their stories to The Morning Advertiser.​

Sit yourself down with a pint and immerse yourself in the latest edition of the magazine and don’t forget about everyone’s old favourite, Snifter page to make you chuckle into your beer.