Claire Alexander from the Ebrington Arms in Chipping Campden, Gloucestershire said: "People come back for the atmosphere. We try to keep ahead of what others are doing because it is competitive in the Cotswolds. We’ve retained two rosettes for six years and brew our own beer."
Cheryl Hickman from the Bull Inn, Bury St Edmunds, Suffolk put the pub's success down to her staff. She said: "Consistency in the business and the team is key. Ensure regularity in every product you offer and timing. Also, a consistent team means a happy team, which means happy customers who keep coming back.
Pubs are often seen as the hub of a community and Glen Duckett from the Eagle & Child in Ramsbottom, Lancashire said: "Engaging with the community is what brings people in. We do events in the holidays and festive activities. For Halloween, we do pumpkin carving and face painting to appeal to families."
Staying along the lines of the community, licensee of the Wheatsheaf Inn, No Man's Heath, Cheshire Emma Harvey said the key to doing well is sticking with what you know. She said: "Appealing to like-minded folk is the way to longevity. Doing something that isn’t you, which you are stuck with, is hard to build on, so you should play to your strengths."