Hogs Back moves London’s Outback into canned format

By Daniel Woolfson

- Last updated on GMT

Canny move: London's Outback will be available in tins
Canny move: London's Outback will be available in tins

Related tags: Abv golden ale, Beer

Hogs Back Brewery has announced it will begin canning its London’s Outback beer.

The brewery launched London’s Outback, a 4.5% ABV golden ale made with Cascade and Centennial hops, in keg last year.

Hogs Back managing director Rupert Thompson told The Morning Advertiser​: “We’re certainly seeing growing interest in cans among our customers and their drinkers."

Different take on cans

“The current generation of craft beer drinkers have a completely different take on cans to their parents, for example, who would have seen cans as a pack format for cheap lager and instead are enjoying their benefits – namely lightness and durability.

“For licensees, cans displayed in a back-bar fridge create great impact, especially as many brewers are producing some 'wow' designs for their cans.”

The beer is currently available in keg at Mitchells & Butlers sites as well as Surrey independents, with plans under way to increase the availability of the canned product across the on-trade.

Flavoursome beer

Thompson added: “The majority of consumers seem to prefer the 330ml can size, which is about the right amount of a flavoursome craft beer to enjoy on its own or with food.

“However, the 440ml can may be a logical step for some craft brewer, particularly for lagers and lighter beers that can be enjoyed in greater volumes.”

Hogs Back began canning its Hogstar lager​ in February 2016 to accompany a rebrand that was designed to “reinforce its English provenance and craft-brewed credentials”.

In October 2016, it announced plans to pump almost £500,000 into considerably expanding its brewery and increasing production​. 

Related topics: Beer

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