The Wolverhampton-based pubco has been looking to open 20 new pub-restaurants and bars in this financial year and yesterday (24 January) revealed that one of those sites will be in London.
"It will open in Hammersmith [in west London] by the end of the year; I don’t think we have opened a pub in London for around a decade," the company's chief executive Ralph Findlay told The Evening Standard.
Marston's currently has a 15-strong estate of sites inside the M25, including iconic central London venues such as the Pitcher & Piano on Cornhill; the Fire Station in Waterloo; and the Low, Slow & Juke in Westminster. However, its investment in the capital had cooled in recent years.
That has now changed with the company giving a boost to the capital's drinking scene. "The market there continues to be strong, so we’ve decided to expand," Findlay said when explaining the company's decision to pursue a new site in Hammersmith.
The brewer behind the likes of Pedigree has this week posted strong financial results with the Taverns arm of the company, Managed and Franchised pub like-for-like sales up 1.5% on last year, thanks to another impressive year of Christmas trading.
Simon French from financial analysts Cenko said: "While the update may lack the stellar sales growth reported by Mitchells & Butlers over the Christmas period, the contrast in margin is stark and we believe the group is well positioned to continue its outperformance of the market."
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