Black Sheep founder cuts fine figure as a beer font

By Nikkie Sutton

- Last updated on GMT

Point of interest: Pathmaker font features Black Sheep founder
Point of interest: Pathmaker font features Black Sheep founder

Related tags: Hops, Beer, Alcoholic beverage

The Morning Advertiser looks at this week's top drinks products.

Top shelf:

Black Sheep Brewery founder Paul Theakston has been immortalised in the form of a limited-edition pump handle figurine for Pathmaker beer to mark the 25th​ anniversary of the launch of the brewery.

Pathmaker, which was originally trialled in 2015 as a bottled beer in homage to Theakston, will be available in pubs and bars primarily throughout Yorkshire and the north-east from 20 March.

Brewed with Chinook, Citra and Simcoe hops, the beer has a fresh aroma partnered with a juicy hop and malty mouth-feel before a bitter finish.

Pathmaker is also available as part of Black Sheep’s bottled craft beer range alongside Glug M’Glug and Moose Jaw.

Black Sheep sales and marketing director, and Paul’s son, Jo said 2017 is a special year for all connected with the company so it was fitting that his father’s achievements were recognised because he has been instrumental in making the brewery what it is today.

Operators view:

Philip Cutter, the Gardeners Arms, Norwich:

“As with all new products to our bars, it generally isn't the view of the brand that gets customers' attention, but the packaging.

“Pump clips give our customers the first glimpse of a new product, and this one certainly gives a new, innovative twist to any bar.

“Being brewed with Chinook, Citra and Simcoe hops will give a fresh aroma, and a definitive flavour.

“With such a unique font, I am sure that this will create real interest with customers.”

You can also try:

Westons cider

Westons Caple Rd Cider

This 5.2% ABV sparkling cider, which was originally launched into the UK market in 330ml cans two years ago, is now being launched across Canada in a 500ml canned format. Westons Caple Rd Cider has been developed by fifth-generation cider maker Guy Lawrence with fresh English apple juice and is matured for up to 18 months for a full-bodied flavour.

 

Innis & Gunn

Innis & Gunn stout

Scottish brewery Innis & Gunn has joined forces with Dublin’s Teeling Whiskey to produce a new limited-edition stout. Kith & Kin has been aged in Teeling’s Small Batch Irish Whiskey barrels and is available in 330ml bottles online and on draught at Innis & Gunn Beer Kitchens.

Umbrella

Umbrella Brewing ginger beer

With ginger, lemon juice and sugar, Umbrella Brewing’s alcoholic ginger beer combines a super fiery taste with a little sweetness and alcohol to produce a winning combination. The brewing company suggests turning the bottle before serving 'to wake the ginger'.

Related topics: Beer

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