The brewery recently ran a competition called #YourBeerHere, which saw it reach out to customers to share their ideas for the ‘beer of their dreams’ – with 27-year-old winner Charlie Roper’s Rhubarb IPA coming top.
Competition winner Roper was invited to the Camden’s Enfield brewery where he took part in every step of the process and worked with Camden’s design team to create its artwork.
The beer, which was created using 100kg of West Yorkshire rhubarb, will be officially launched at the Craft Beer Rising festival in London later this week.
Camden CEO Jasper Cuppaidge recently revealed plans to work with at least two US brewers in AB InBev’s craft portfolio in 2017.
Although Cuppaidge did not explicitly reveal which brewers Camden would work with, he expressed a desire to partner with Chicago’s Goose Island and Los Angeles’ Golden Road.
He previously told The Morning Advertiser (MA): “We’re always talking about [tie-ups] but the only reason we haven’t done it recently is because we’ve got our heads down to create the new brewery."
'On the cards'
“I can’t say who we have on the cards at the moment this year, but there are definitely a couple – be that Goose Island or Golden Road – but there are definitely some coming up.”
Cuppaidge also said Camden intended to work with independent London brewers, something that had not happened since the company was bought by AB InBev in December 2015.