Premade Pornstar Martini launched

By Nicholas Robinson contact

- Last updated on GMT

Everyone can serve a pornstar: popular cocktail founder creates easy serve
Everyone can serve a pornstar: popular cocktail founder creates easy serve

Related tags: Cocktail

Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK.
Pornstar_Martini_BOTTLE_HERO SHOT_Plain white
The bottle: easy to serve Pornstar Martini

The founder of the London Academy of Bar Tending, who is a celebrity in the bar tending world, developed the new ready-to-serve product in response to increased pressures on outlets to deliver high-quality cocktails.

Natural grain spirit and 100% passion fruit purée are used to make the Pornstar cocktail, which is currently available from the Whiskey Exchange.

The pre-batch cocktail completely smashes serve time from around three minutes and 30 seconds, while at the same time providing a drink with as close a flavour profile to a freshly made Pornstar Martini as possible.

‘Higher revenues and margins’

Ankrah said: “It also cuts the need to buy expensive fruits and juices, delivering consistently well-made drinks with higher revenues and margins.”

It is suggested operators choose from three serves, including the ‘perfect serve’ made by pouring the chilled liquid into a Martini glass, accompanied by a shot glass of Champagne/Prosecco.

The perfect serve:

Make: ​The Pornstar Cocktail, served in a Martini glass with a accompanying shot of Champagne
Cut a passion fruit in two, float one half on the cocktail and dust with vanilla sugar.
Drink: ​Scoop out the passion fruit and eat it, sip the cocktail and then sip the Champagne/Prosecco

Or, it can simply be served on the rocks by pouring it into an ice-filled tumbler.

Mix with Champagne in a Bellisimo Bellini by filling half a Champagne flute with Pornstar cocktail and top up with fizz.

Spirits sales rising

Spirits sales in the on-trade have risen by more than 6% to £5.8bn and accounted for 61% of total beers, wines and spirits growth for the 12 months to April 2016 with cocktails forming a big part of that growth, according to CGA Strategy.

However, not all operators have the skillset or space within their businesses to offer a high-standard range of cocktails, leading many to seek reliable high-quality solutions.

New World Trading Company’s new Club House concept in Liverpool serves pre-batched cocktails on draught as its only cocktail offer.

BrewDog and the Draft House also sell pre-made cocktails, proving a cocktail offer can be achieved in the majority of outlets.

Related news

Related products

The MA Media Pack 2020

The MA Media Pack 2020

William Reed Business Media | 09-Jan-2019 | Product Brochure

'We reach more than 200,000 pub people every month’

Recently celebrating our 225th anniversary, The Morning Advertiser continues to...

Bar Essentials – Spirits Guide

Bar Essentials – Spirits Guide

Diageo | 05-Oct-2018 | Insight Guide

Spirit sales continue to rocket as a result of an ever-growing interest from consumers who are looking for experience, choice and more premium drink options.

Bar Essentials – Beer Guide

Bar Essentials – Beer Guide

Diageo | 19-Jul-2018 | Insight Guide

Beer continues to be a fascinating world, full of exciting products that are keeping customers engaged. From craft-inspired brews to stalwart lagers, on-trade...

Bar Essentials Guide

Bar Essentials Guide

Diageo | 23-Oct-2017 | Insight Guide

Spirits continue to be the fuel for growth of alcoholic drinks in the on-trade, tapping into consumer trends for premiumisation, choice and experience.

Related suppliers

Follow us

Pub Trade Guides

View more

FREE EMAIL NEWSLETTER

Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!