Mitchells & Butlers launches new steak brand

By Nikkie Sutton

- Last updated on GMT

Unveiled: Son of Steak site opened this week
Unveiled: Son of Steak site opened this week
Mitchells & Butlers has unveiled its latest brand called Son of Steak, in Nottingham, this week (20 March).

This new concept is in addition to the pubco's other steakhouse arm Miller & Carter.

The pub group recently announced its plans to pilot a new counter service, fast-casual steak offer as part of its investment in new concept development and innovation in the marketplace.

Quality and provenance

The menu will focus on quality hand-selected products, including wet and dry-aged steak, chosen specifically for its flavour and sourced from carefully selected called, reared on sustainable British and Irish farms, before being matured for at least 28 days.

Adding to the provenance of the menu’s ingredients, cooking expertise is a fundamental part of the offer.

Chefs will be cooking with a Josper charcoal oven, giving flat iron steak a smoky, sweet finish.

The Trinity Square-based site will also offer consumers the opportunity to enjoy mojitos on tap meaning they won’t need to wait at a busy bar.

Exploration of steak

Mitchells & Butlers divisional director Dennis Deare lauded the opportunity to open a new steak offer and explore serving steak in a fast-casual environment.

He said: “As this is a pilot site, we will take the learnings both operationally and from guest feedback over the next few weeks and months before we make any decision about the possible future opportunities and opening plans.”

The new site officially opened on 20 March and 20 new full and part-time jobs have been created as a result of the investment. 

Related topics: News, Mitchells & Butlers, Food

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