Asahi UK launches Peroni Ambra

By Daniel Woolfson

- Last updated on GMT

Peroni Ambra: recommended served over ice with a twist of orange peel
Peroni Ambra: recommended served over ice with a twist of orange peel

Related tags: Citrus, Peroni

Asahi UK is extending the Peroni brand with the launch of a new 'aperitivo-inspired' beer, Peroni Ambra.

The limited-edition beer (6% ABV) will be available exclusively to the on-trade in 250ml bottles from 1 April until September. 

It is flavoured with Chinotto, a citrus fruit that is grown and harvested in Liguria, north-west Italy. Peroni has designed a special glass for the beer, and recommends serving it over ice, garnished with a twist of orange peel. 

Summer run

The company is marking Ambra's launch by opening a bar at Somerset House Terrace, London, which will remain open until the end of September. Chef Francesco Mazzei, of London restaurant Sartoria, has created a menu of Italian dishes to accompany the site's drinks offer.


Peroni's gluten-free iteration of its flagship lager, Peroni Nastro Azzuro Gluten Free, which it announced in February,​ will become available for on-trade customers on 1 April alongside Peroni Ambra. 

Its eponymous lager came 11th in The Morning Advertiser​'s Top 100 Drinks.

Related topics: Beer

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