‘Carling We Got This’ will see Carling fund customers’ community projects in a bid to solve problems facing licensees and their communities to make a difference.
From renovating local community centres, sorting new kits for the village football team to sprucing up communal green space – the campaign aims to give something back to licensees and their communities.
The importance of pubs to the community
Starting this month (April), account managers for the brand’s owner – Molson Coors – are engaging with a number of community customers to find projects and causes nationwide where Carling’s help is needed.
The activity comes as part of the wider Putting the ‘Great’ back into Great British Pubs and Clubs campaign, launched by Molson Coors in March.
Carling brand director Jim Shearer highlighted the importance of pubs to the community.
He said: “Community pubs, licensees and their drinkers are really important to Carling."
Integral to Carling
Shearer added: “They have always been integral to our brand and for that, we want to say a genuine thank you and give something back by making a difference in their communities.
“There’s no better way to put our resources and partnerships to good use.”
The initiative also coincides with the start of the Campaign for Real Ale (CAMRA)’s Community Pubs Month.
CAMRA has urged licensees to organise events this month (April) such as live music and charity fun days, to make pubs central to the communities they are in.