The division, previously named Walter Hicks Wines, has been renamed St Austell Wines and will unveil its new 2017 wine brochure for licensees this month.
Louisa Fitzpatrick, wine buyer for the division, said: “The launch of St Austell Wines, and its contemporary take on a traditional product, marks an exciting new chapter for our business and everyone we work with.”
Most extensive list yet
She added: “We hope [licensees] will enjoy exploring the new list, which is our most extensive yet. Every single bottle in our cellar deserves to be there and we’ve personally tasted and selected each wine that’s featured in the brochure.”
The brochure features more than 750 bottles chosen from vineyards around the world.
St Austell chief executive James Staughton said: “Wine has always been at the heart of everything we do. We’re very proud of our roots, and the new name and branding demonstrates the importance of the business as a key part of the St Austell Brewery family.”
Bath Ales investment
St Austell recently gave the green light to a multimillion-pound investment programme in Bath Ales, which it bought in 2016.
The investment will include the building of a new brewery, which will raise Bath Ales’ production capacity to 50,000 barrels and allow the group to experiment with newer beer styles.