New Ei Publican Partnerships campaign set to giveaway 15,000 free pints

By Georgina Townshend

- Last updated on GMT

Free pints: Ei launch new campaign "National Pub Fortnight" which will see 15,000 free pints given away
Free pints: Ei launch new campaign "National Pub Fortnight" which will see 15,000 free pints given away

Related tags Ei publican partnerships Marketing management

Ei Publican Partnerships is launching a national “Pub Fortnight” campaign, supported by Heineken and VisitEngland, which will “drive footfall” and see a giveaway of thousands of pints this summer.

The national initiative, which “champions the traditional British community pub”, will drive footfall to participating pubs between 22 July and 6 August by running a series of bespoke activities and giving away 15,000 free pints via an online app. 

The campaign is set to be launched at eilive 2017, the new name for EnterpriseLive, which will have thousands of Ei Publican Partnerships’ publicans and more than 170 suppliers attending the six trade shows, held across the country during April and May.

Designed to support and update publicans on the latest trends, developments and offers in the industry, this year’s show will have a dedicated eizone offering advice on digital marketing, online ordering, publican business services, publican marketing services and the Beacon Division – a fast-growing operating model that offers additional support to publicans from a dedicated retail team.

Dedicated to supporting publicans

Ei Group sales and marketing director James Armitage said: “We’re dedicated to developing our publicans and supporting them with the latest trends that will enhance their businesses.

“This show gives publicans valuable face-to-face time with their peers and the industry’s best suppliers to help enhance their offers.

“We’ve been working hard over the past year developing new tools and initiatives, such as the Publican Channel and National Pub Fortnight that we’re delighted to launch at the show. Unique to Ei Publican Partnerships, these digital tools and marketing initiatives will help publicans drive footfall and create exceptional guest experiences at sites across the country.”

Ei Publican Partnerships is the new name for the leased and tenanted division of Ei Group, which has more than 4,500 properties across England and Wales.

The dates for eilive2017 are:

  • 25 April              Ashton Gate Stadium, Bristol
  • 27 April              Five, Farnborough, Hampshire
  • 3 May                Ricoh Arena, Coventry
  • 9 May                Event City, Manchester
  • 16 May              Olympia, London
  • 18 May              Elland Road Stadium, Leeds

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