The Harcourt, a Grade II-listed Georgian townhouse on Marylebone’s Harcourt Street, launched the £12 Nordic carpaccio meal comprising lingonberry, sorrel and pickled swede this week to give customers a ‘lighter option’ ahead of the summer.
It also plans to serve reindeer meatballs this summer although the price has yet to be confirmed.
“I'm very surprised how popular the reindeer has been,” Finnish head chef Kimmo Mackonen told The Morning Advertiser.
“Every reindeer-based dish has been a best-seller. It’s not only the Scandis who go for it, and I think people are coming to the Harcourt to eat it in particular because it can’t be found elsewhere.”
In the past, the pub, which is popular among the Swedish-expat community, has served reindeer Scotch eggs as a bar snacks, as well as main meals accompanied by pearl barley, turnips and lingonberry jam or smashed swede and creamed wild mushrooms with lingonberries.
A farm in Finland
The reindeer is sourced from a farm in Finland, which was discovered by Mackonen’s father.
“Their methods are very close to nature and traditional,” Mackonen said. “This farm is in Ivalo and I buy my reindeer only from them.”