8 new Pilsner Urquell tank sites to open this year

By Nikkie Sutton

- Last updated on GMT

Growth plans: Pilsner Urquell is looking to open more sites
Growth plans: Pilsner Urquell is looking to open more sites

Related tags: Pilsner urquell, Plze?, Pilsener

Pilsner Urquell will storm the UK this year with plans to expand its tank beer concept into at least eight more venues.

However, the beer company’s UK brand ambassador Francois Pienaar stressed that it was quality not quantity that is important.

He told The Morning Advertiser​: “In London alone, we have got nine tank sites in just three years.

“But, we are not just putting them in everywhere, it is all about putting them in the right places.”

Quality over quantity

Pienaar also outlined how operators approach Pilsner Urquell to get the beer in their sites.

He said: “They come to us and say 'can we have your drinks?'.

“We say 'can you sell 880 pints of it in five days?'. It is not just for us, it's because we want the quality to be 100% first but it is for our customers too because if their customers get flat beer, they won’t come back.”

Sales team and operators join forces

Pienaar revealed the Czech brewer’s plans at its Pilsner Urquell Ambassador Programme, held at the Draft House Old Street, east London, where its sales team and operators come together in a bid to help sell the beer.

The day was split into three parts where delegates had the opportunity to learn about the beer’s rich heritage, how to pour the perfect pint and tips on marketing.

Delegates also had the opportunity to enter a competition against other Pilsner Urquell outlets in regions with prizes including £100 and a trip to Plzeň in the Czech Republic, the home of Pilsner Urquell.

The Czech brewer announced last year (April) that the Draft House site on Chancery Lane, central London, would be the latest to house its unpasteurised beer tanks.​ 

Related topics: Beer, Ale & Stout, Lager

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