Ale house launches 'first' crackling menu

By Helen Gilbert

- Last updated on GMT

Crackling offer: UK's first crackling menu on offer in London
Crackling offer: UK's first crackling menu on offer in London

Related tags: Beer

A London alehouse has debuted what it claims is the UK’s first ‘crackling menu’ aimed at complementing the venue’s craft-ale offering.

The George pub, which is situated within the luxury Andaz London Liverpool Street luxury hotel, is selling the popular British snack in four flavours priced £6.

Paired with craft ale

Each dish has been paired with a local craft ale: pork crackling with Lemongrass Saison, chicken crackling with Shoreditch Blonde, Parmesan and polenta crackling with Hopspur and Parma ham crackling with Pale Ale.

The idea was developed by head chef Keith Nicholas, who said the menu ‘paid homage’ to the East London breweries which supply the pub’s craft ales.

“We wanted to showcase this and provide support to our local suppliers, leading us to create the UK’s first craft and crackling menu,” he told The Morning Advertiser​.

'Taste of craft beer'

”Each crackling dish has been perfectly paired to complement the flavour profiles and taste of our craft beers, which, so far has been well received by our customers.”

The Victorian pub has also introduced fish and chips with a choice of either a craft beer or stout batter and launched a spring menu comprising options including steamed Shetland Isle mussels, spring lamb rump with fondant potatoes spring greens and a lamb jus, as well as soft goats' cheese and beetroot Tatin served with a red onion marmalade, baby rocket and roasted pine nuts.

Related topics: Menu Ideas, Food trends, News, Chefs, Food

Related news

Show more

Related products

show more

A-Z Snacks

A-Z Snacks

McCain | 30-Sep-2019 | Insight Guide

Demand for snacking out of home, especially when paired with certain beer styles, is on the rise… it’s often referred to as Beermunch.


The MA Media Pack 2019

The MA Media Pack 2019

William Reed Business Media | 09-Jan-2019 | Product Brochure

'We reach more than 175,000 pub people every month’
Now in its 225th year, The Morning Advertiser continues to be the definitive voice for...

Related suppliers

Follow us

Pub Trade Guides

View more


Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!

Listen to The MA Podcast