Bud Light brings back the frogs with ad campaign

By Nikkie Sutton

- Last updated on GMT

Blast from the past: the original Bud frogs advert was released in 1995
Blast from the past: the original Bud frogs advert was released in 1995

Related tags: Advertising, Marketing, Budweiser

AB InBev has brought back its iconic Budweiser frogs advert as part of the marketing campaign for Bud Light.

The original advert, which was released in 1995, has been reinvented using CGI technology to introduce a new character to the pond and an updated catchphrase ‘Bud Light Beer’.

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The ad has been recreated for TV and social media channels and is targeted at a new audience that may not have seen the original version.

Growing demand

The beer, which was launched in the UK in response to “growing demand” in February​, became available across a wide range of on-trade outlets from the first week of March on draught, in 440ml aluminium cans and 500ml stock keeping units for wholesalers.

Bud Light marketing manager Andre Finamore outlined how customer feedback was crucial to the decision to bring the advert back.

Iconic and memorable ad

He said: “More than 20 years on from its original release, we still receive comments from people who remember the frogs and ask us if we are bringing them back.

“The launch of Bud Light in the UK is one of AB InBev’s biggest-ever brand campaigns, to celebrate this, we are playing on the nostalgic elements of one of our most iconic and memorable ads, while also giving it a uniquely Bud Light twist.”

The advert, which can be seen here​, was launched online as part of an integrated digital, TV and PR campaign last week (Friday 5 May) and will be aired on TV from today (Monday 8 May).

Related topics: Beer, Lager

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