The 750ml Champagne-style bottles are available in two flavours – Strawberry and Raspberry, both at 7% ABV.
- Want to know what the trends in beer and cider will be? Find out here.
Kopparberg senior marketing manager Rob Salvesen told The Morning Advertiser increased sparkling wine sales fuelled the idea behind the new product.
Shareable drinking occasions
He said: “The continued growth of the sparkling-wine market has undoubtedly, in part, been down to the shareable drinking occasions consumers associated with the products in the category.”
Though the Swedish brand hasn’t hit a deal with any on-trade retail accounts yet, Salveseon said this was likely to happen soon.
He added: “It’s a bit of a challenge for us because launching a product into the on-trade can be difficult.
“We are waiting on [a deal to happen] to get the volume out, then it’s a matter of the route to market before we can do a full roll-out into the on-trade."
Innovation is the key
FUTURE TRENDS: BEER AND CIDER
Want to know more about the next beer and cider trends for the on-trade?
Find out by booking your tickets to The Morning Advertiser's Future Trends: Beer and Cider event, held in London on 26 June.
Visit www.future-trends.co.uk/agenda to see the full agenda and book tickets.
Salvesen added: “The product is available from now within the on-trade, but it is more likely to be with the managed businesses first before we roll into the more independent and smaller chains.”
He also outlined what the future of the cider category looks like in apple, pear and other flavours, painting a mixed picture.
He said: “Apple and pear appear to be in decline, but that is slowing and this is because innovation with them will begin.
“Fruit cider and sharing formats will be something that will massively rise through the ranks, but the health agenda is also something to take note of.
“It is important to have propositions that can access different occasions and areas where consumers don’t want to be left out.”