Mitchells & Butlers Nicholson's pubs launch Celebration Pale Ale

The beer is to celebrate the five years that St Austell Brewery has been exclusively producing its 4% ABV Nicholson’s Pale Ale, which has sold more than 4.6m pints.

The new Celebration Pale Ale will be available in cask and in 500ml bottles to take home – the first time a Nicholson’s branded beer has been bottled.

The beers are available in 78 Mitchells & Butlers Nicholson’s pub across the country.

Nicholson’s team of senior cask masters, a dedicated team of beer lovers and cask ale experts, visited the brewery in April and helped brew the new beer.

“Drawing on over 160 years of experience, St Austell Brewery was selected to lovingly craft and brew Nicholson’s Celebration Pale Ale in its state-of-the-art machinery at its brewery in Cornwall,” said Will Prideaux, operations director for Nicholson’s.

“Seeing our pale ale in bottles for the very first time is really exciting as our guests will now be able to purchase our much-loved beer in a gift set for their friends and family to enjoy or to take home themselves.”

St Austell Brewery head brewer Roger Ryman said: “While the beer industry has moved on significantly in the five years since we first started brewing for Nicholson’s, great cask beer is unsurpassable and an integral part of British pub culture.

“Nicholson’s Pale Ale is a quality classic English-style ale that is timeless and so it was only right to give its fifth birthday a worthy celebration across the country.”

Ryman added: “Just like St Austell Brewery, Nicholson’s has a rich heritage to be proud of and the team is very much looking forward to visiting every pub to help celebrate five great years of Nicholson’s Pale Ale.”

Staff from St Austell Brewery also visited all 78 Nicholson’s pubs from Belfast to Birmingham, Glasgow to Canterbury, and across central London, to celebrate the anniversary.