Carlsberg's wine arm unveils new portfolio

By Nikkie Sutton

- Last updated on GMT

Customer demand: Prosecco-quaffers want a dry variant
Customer demand: Prosecco-quaffers want a dry variant

Related tags: Spain, Alcoholic beverage, Wine list

Carlsberg UK's wine arm Crown Cellars has revealed its 2017/18 portfolio, which includes the addition of two new Proseccos.

The collection of 500 wines is chosen based on the quality of credentials of each wine, listening to customer feedback and responding to trends in the market to help on-trade operators’ wine lists stand out from the crowd.

The portfolio offers 125 wines exclusively available for the on-trade.

The list has been adapted to reflect figures reported by CGA Strategy that value wine sales have risen by 1.4% in the past year.

It includes two new Proseccos – Lyric Prosecco Extra Dry, which is exclusive to Crown Cellars, and a Terra Serena Brut Prosecco.

Dry Prosecco demand

Crown Cellars' master of wine Jonathan Pedley highlighted increased demand for dry Prosecco, which was not yet being quenched.

He said: “Prosecco sales continue at mind-boggling levels, but the feedback from our customers is they are now looking for a truly dry (Brut) Prosecco.

“Most Prosecco in the UK is labelled ‘extra dry’ but actually has a noticeable amount of sweetness when you taste it [whereas] Terra Serena does not.”

Most of the new still wines in the portfolio are from Spain, followed by Italy, which is pushing France hard for the spot of the biggest wine producer.

Pedley added: “There has been a complete revolution in the Spanish wine industry, such that today Spain probably delivers the best quality, price proposition in the world.”

Informed decisions

Carlsberg UK director of third party brands Paul Waller outlined how the growth of the beer company’s wine division has enabled them to expand its team.

He said: “This includes helping operators to devise bespoke wine menus and make informed decisions on the right wines to suit their business.

“We have more than 20 years of experience of supplying on-trade operators and are continually evolving our portfolio to meet their needs.

“I am confident our expertly chosen 2017/18 range will help them to drive their wine sales even further in the next year.”

Related topics: Beer, Wine, Ale & Stout, Lager

Related news

Show more

Related products

show more

The MA Media Pack 2019

The MA Media Pack 2019

William Reed Business Media | 09-Jan-2019 | Product Brochure

'We reach more than 175,000 pub people every month’
Now in its 225th year, The Morning Advertiser continues to be the definitive voice for...

The Rise of the Super Premium Society

The Rise of the Super Premium Society

Asahi | 22-Nov-2018 | Technical / White Paper

As luxury becomes increasingly accessible, a new type of consumer is emerging: individuals with disposable incomes who are seeking more than mere possessions...

Growing Your Business By Going Multiple

Growing Your Business By Going Multiple

William Reed Business Media | 11-Apr-2018 | Product Brochure

The Morning Advertiser’s comprehensive Growing Your Business By Going Multiple guide aims to help you build on the success of your first pub by growing...

Related suppliers

Follow us

Pub Trade Guides

View more

FREE EMAIL NEWSLETTER

Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!