Goose Island to launch new session IPA

By James Beeson

- Last updated on GMT

Goose Midway: Goose Island hopes the beer will be a good introduction to the IPA style
Goose Midway: Goose Island hopes the beer will be a good introduction to the IPA style

Related tags: Beer

A new session-strength IPA is to be launched in the UK by Goose Island, The Morning Advertiser can reveal.  

Goose Midway will be available in keg format for wholesalers and on-trade establishments across the UK this month.

A 4.1% session IPA, Goose Midway is described as having a “bright hop aroma” and “medium-to-low bitterness”.

'A good introduction'

The Chicago brewery hopes that the beer’s lower ABV and approachable flavour profile will make it a good introduction to the IPA style.

Josh Smith, European brand ambassador at Goose Island Beer Co, said: “We’re delighted to announce the launch of Goose Midway. We’ve seen how popular hoppy beers are in the UK and also the growth in lower ABV craft beers, so we think Goose Midway will be a great addition to our range here.”

Migration Week

Speaking ahead of the MCA Managed Pub Conference, Goose Island president Ken Stout said the brewery’s London operations were being “well received”​ but highlighted the need to “have more than a few beer selections in the 4% to 5% ABV range”.

Goose Island is hosting a series of events in London this week as part of the brewery’s ‘Migration Week’, including an intimate cooking class with TV chef Valentine Warner on Friday 16 June.

Migration Week is described by the brewery as at “a variety of diverse events across London, where beer lovers can embrace the spirit of Chicago in the capital,” and runs from Monday 12 June to Saturday 17 June.

The brewery was established in 1988 and acquired by AB InBev in 2011.

Related topics: Beer, Ale & Stout, Lager

Related news

Show more

Related products

show more

The MA Media Pack 2019

The MA Media Pack 2019

William Reed Business Media | 09-Jan-2019 | Product Brochure

'We reach more than 175,000 pub people every month’
Now in its 225th year, The Morning Advertiser continues to be the definitive voice for...

The Rise of the Super Premium Society

The Rise of the Super Premium Society

Asahi | 22-Nov-2018 | Technical / White Paper

As luxury becomes increasingly accessible, a new type of consumer is emerging: individuals with disposable incomes who are seeking more than mere possessions...

Growing Your Business By Going Multiple

Growing Your Business By Going Multiple

William Reed Business Media | 11-Apr-2018 | Product Brochure

The Morning Advertiser’s comprehensive Growing Your Business By Going Multiple guide aims to help you build on the success of your first pub by growing...

Related suppliers