For most regions, pubs were the most popular late night activity, except Brighton where people are more likely to spend more money on clubbing.
The only other exception was the 18 to 21-year-old age group that spent more money on clubs than pubs.
Deltic’s Late Night Index, surveyed 2,444 people, covering the period between February to April 2017, and found Brits spent £55.56 on an average night out – up 6.3% (£3.30) on the previous quarter.
The average night out lasted four hours 49 minutes – a 28-minute increase on the previous quarter.
Consumers spent an average of £9.78 on pre drinks (spend on drinks consumed at home), £14 on food, £8.18 on transport, £6.28 on entry fee and £17.32 on drinks in the venue on a late night out.
The 18-21 age group spent the most on pre-drinks at £10.57 – an increase of 7.4% compared to the previous quarter.
People from Newcastle had the longest nights out at five hours and 20 minutes, whereas Leeds had the shortest nights at just over four and a half hours.
The research also supported the trend that people were drinking less but higher quality products. Just over half (50.8%) of respondents said they always go for a quality brand, a number that increases to 55.8% among 18 to 21-year-olds.
The report also looked at the late-night leisure sector’s effect on the wider UK economy. On average, Brits spend one hour and 52 minutes and £12.40 on getting ready for a late night out (this accounts for time taken and money spent on clothes, beauty, hair, etc). This rose to £19.28 for 18 to 21-year-olds. Meanwhile, 59.4% of respondents spent money on new clothes or shoes to wear, 32.8% on hair treatments or cuts, and 18.5% spend money on beauty treatments.
The index also found a direct correlation between going out and their mood.
More than a third of respondents believed that a night out has a positive impact on their overall mood (35.4%), their mental wellbeing (34.8%) and their relationship with friends (34%). A fifth (20.3%) found it has a positive impact on their confidence.
“We know that the late-night sector has a positive impact on town centres by creating jobs and drawing people to the high street but now we have strong data that demonstrates its impact is more far-reaching.
"Not only do people spend money on getting ready for a late night out, supporting our high street in the process, the latest research also shows the positive link between an individual’s mental and physical wellbeing and a fun night out,” said Deltic chief executive Peter Marks.
“As we’ve seen in the past two reports, the trend is clear. People are increasingly looking for exciting and unique experiences to share with friends both on the night and afterwards through social media.”