‘Smart mirror’ keeps punters in the sun

By Nicholas Robinson

- Last updated on GMT

Mirror mirror in the garden: Meantime's answer to shady beer gardens
Mirror mirror in the garden: Meantime's answer to shady beer gardens

Related tags Brewing Beer London

Meantime has launched what it is calling the UK’s first ‘smart mirror’, which promises to keep beer garden drinkers in the sunshine constantly.

The London-based Asahi-owned brewer claimed the device, which rotates 270°, will help to alleviate consumers’ stress of trying to stay in the sun while enjoying a beer in pub gardens.

A satellite tracking system and specially written computer programme are used to follow the sun and reflect rays into the garden.

It was trialled at the Sun in Clapham Old Town, south London, but will now be rolled out to more beer gardens.

‘Sunny pub garden’

Meantime marketing director Rich Myers said: “There are few things more enjoyable than relaxing in a sunny pub garden with a cold pint of lager.

“We’ve all been in a situation where you find yourself having to dodge shadows, chasing the rays as they move across the garden.”

Rotation: the mirror moves with the sun

“We set out to solve this great British problem by creating the Smart Mirror, designed to give one of our favourite pub gardens sunshine across the whole day.

“Innovation is at the heart of everything we do, from the beers we brew and technology we use at the brewery, right through to creating the best possible drinking environments and experiences.”

‘Shadows to creep in’

The Sun's general manager John France said: “Our garden comes into its own in the summer months but as the sun moves across the sky, the shadows do start to creep in.

“Even though it’s entertaining to watch our punters huddle together to cram into the sunny spots, we’re really excited to have the opportunity to drench our garden in sun all day long.”

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