On-demand eating and drinking is a thing

By Nicholas Robinson contact

- Last updated on GMT

In an instant: pubs can do fast food too
In an instant: pubs can do fast food too

Related tags: Eating, Restaurant

Technology will shake up the way pubs serve food and drink to consumers who demand their meals in an instant and even on-the-go.

The trend, called on-demand eating and drinking by a recent BuzzBites report funded by Nestlé Professional, shows diners spend less time to prepare and consume food and drink.

According to the Hyper Convenience: Breaking boundaries to meet the needs of the 24/7 consumer​ report, researched by One Poll, takeaway apps are the most popular forms of technology among diners, especially for Millennials.

On-demand food important

More than half of respondents said on-demand food and drink was important to them, with 60% claiming to have eaten breakfast, brunch, lunch or dinner on-the-go.

Those who ate on-the-go claimed to spend less than 10 minutes on breakfast and 95% said they could spare no more than 30 minutes to eat lunch.

The report, produced to inspire pubs to think about technology as a real business opportunity, explores how tech is shaping eating and drinking patterns.

Nestlé Professional brand and communications manager Paul Lumley said: “In today’s 24/7 culture, fast-paced technologies such as takeaway apps, touch-screen vending, smart ordering and contactless payment are promoting a convenience revolution that is changing the way we eat and drink."

‘Pioneering brands’

He continued: “Our report draws together pioneering brands that are leading the way in embracing new technologies to shape innovation in foodservice. It also details how we at Nestlé Professional are driving change with our new generation of tech-enabled coffee machines.”

Technology and hyper-convenience are inextricably linked and businesses that recognise the link will be able to maximise their profits, he added.

Meanwhile, several pub groups have already tapped into the rising trend of food delivery apps, including Pub Love, which last year revealed its Deliveroo operation was the pubco’s fourth largest​ ‘kitchen’.

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