New research by Ei Publican Partnerships, part of Ei Group, has reinforced the “ongoing importance of pubs to consumers and their value to local communities”.
Key findings show the pub’s role as a “vital community hub is secure”, with 35% of survey respondents rating their local pub as a “great place to socialise and meet people”.
The study suggests a third (35%) of 16 to 24-year-olds would include pubs on their ‘must-visit’ list when on holiday or a short break, compared to one in five people aged 55 or over.
It also points to the growing importance of events and entertainment to a pub’s offer, as a large number of pubgoers stated they are willing to experience new activities such as art classes, open mic nights, fundraising events and quizzes.
Important role of pubs
Steve de Polo, retail concept director at Ei Group, said the research “shines a light” on the continuing value of local pubs to communities across the UK and the “important role they play in our lives”.
“It also demonstrates the appetite of pubgoers to participate in new activities and experiences in their local pub,” he said.
National Pub Fortnight
The in-depth study has been released ahead of the inaugural National Pub Fortnight – a two-week celebration of the great British pub between 22 July and 6 August.
Polo added: “As the leading pub company in the UK, we are truly passionate about pubs and look forward to hearing how publicans up and down the country benefit from National Pub Fortnight.”
The study was carried out online by Opinion Matters in June using a panel of 2,008 UK adult respondents.