Men discuss issues at the pub, not on social media

By Fred A'Court

- Last updated on GMT

Comforting: some 18% of men would prefer sharing important news in the pub
Comforting: some 18% of men would prefer sharing important news in the pub

Related tags: Social media, Sociology

When it comes to talking about serious issues with friends, men are more likely to want to discuss them in the pub than on social media.

They are three times more likely to talk about issues like cancer with mates in the pub than they are to use social media, according to research by Macmillan Cancer Support and charity partner Greene King.

Some 18% of men would prefer sharing important news in the pub while only 6% would go on social media, and just 5% through WhatsApp, researchers were told.

Home still on top

Almost a quarter of those surveyed (23%) said they would feel comfortable talking about health issues with friends down the pub, although only 13% of women feel the same.

Home is still the main place where most people would talk about health though, the research found.

Pubco raises £3m 

Since partnering with Macmillan in 2012, Greene King has raised £3m for the charity.

Greene King chief executive Rooney Anand said it was encouraging to know that many men feel they can openly talk about their problems in a pub.

“Social media is a great communication tool but there is nothing neither better nor comforting than having an important conversation with a friend, face to face and in a safe and relaxed environment.”

Related topics: News, Greene King, Marketing

Related news

Show more