NWTC boss reveals secrets behind Tribe initiative

Called Tribes, the initiative sees the pubco split into houses named after ships and vessels that have led extraordinary adventures or explorations, and not only drives employee engagement but also gives back to charity.

Hill told The Morning Advertiser ​that any employee at NWTC can have one day off work to help out at a charity of their choice and still be fully paid.

He said: “We have done this for the past 12 months and we have a number of people who take us up on it.

“It comes with huge rewards in terms of points and recognition through Tribes, to their peers and fellow team members."

Win-win situation

He added: “It’s a lot of fun and it’s a win-win situation as the guys also look like heroes within their Tribes but are also doing something nice.”

He also revealed the success of the business’ charity work last year and how this will be continued throughout 2017.

“Last year, we supported Barnardo’s Children’s Charity through the Botanist brand and raised £40,000," Hill said.

“We are doing that again this year but want to raise £60,000 so we can say we have raised £100,000 for it."

Acts of kindness

Hill added: “Another commitment we have made is that every site we open at NWTC we are buying and donating a greenhouse on an allotment to Barnardo's for use in the local community for their families.”

Lastly, Hill revealed another “act of kindness” by the multisite operator in which it gives back to the community.

He said: “Through all our soft opening periods, we involve and invite local charities to come in.

“We feed them for free over the space of ten days to two weeks where they get to come and sit in the Botanist or sit in the Canal House, get full service, have a great time, get the place to themselves for the day.

“All we ask is that they bear with us because we are practising and we are learning.”