Purchasers of a Jack Daniel’s cocktail will receive a ‘Greetings from Tennessee’ postcard and scratch card with the chance to win one of three trips to the distillery in Tennessee, US. Other prizes including T-shirts and trucker caps, are also on offer.
Select bars and restaurants will offer Tennessee-inspired food promotions and Jack Daniel’s drinks, including cocktail and mixer upgrades, as well as branded giveaways.
Pop-up Jack Daniel’s bars at partner venues, inspired by the bustling bars and honky tonks of Tennessee, will be springing up in London, Birmingham and Glasgow.
Jack Daniel’s UK marketing manager Ffion Fitzgerald said: “Through the Taste of Tennessee campaign, we hope to excite our trade partners and drive more customers through their doors with offers and activities that are unmistakably Jack Daniel’s.
“It will also enable us to educate consumers on how Jack Daniel’s Tennessee whiskey can be enjoyed, whether in one of our signature serves or paired with delicious barbecue food.”