Jack Daniel’s runs Taste of Tennessee summer promotion

By Fred A'Court

- Last updated on GMT

Back to its roots: Jack Daniel’s is running a Taste of Tennessee summer promotion at 6,000 UK venues
Back to its roots: Jack Daniel’s is running a Taste of Tennessee summer promotion at 6,000 UK venues

Related tags: Jack daniel, Jack daniel's

Jack Daniel’s is running a summer initiative at 6,000 UK on-trade venues in a bid to expand the ways that the whiskey can be drunk and paired with food.

Purchasers of a Jack Daniel’s cocktail will receive a ‘Greetings from Tennessee’ postcard and scratch card with the chance to win one of three trips to the distillery in Tennessee, US. Other prizes including T-shirts and trucker caps, are also on offer.

Select bars and restaurants will offer Tennessee-inspired food promotions and Jack Daniel’s drinks, including cocktail and mixer upgrades, as well as branded giveaways.

Pop-up Jack Daniel’s bars at partner venues, inspired by the bustling bars and honky tonks of Tennessee, will be springing up in London, Birmingham and Glasgow.

Jack Daniel’s UK marketing manager Ffion Fitzgerald said: “Through the Taste of Tennessee campaign, we hope to excite our trade partners and drive more customers through their doors with offers and activities that are unmistakably Jack Daniel’s.

“It will also enable us to educate consumers on how Jack Daniel’s Tennessee whiskey can be enjoyed, whether in one of our signature serves or paired with delicious barbecue food.”

Related topics: Spirits & Cocktails

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