Pubco launches door-to-door G&T service

By Nikkie Sutton

- Last updated on GMT

Have cocktails, will travel: The Wanderer mobile bar is housed in a Citroën HY van
Have cocktails, will travel: The Wanderer mobile bar is housed in a Citroën HY van

Related tags Plymouth gin Gin

Publican Award winners New World Trading Company (NWTC) has launched its first mobile cocktail bar called 'The Wanderer'. 

The fully kitted-out mobile bar is available for customers to hire for weddings, festivals and a range of other events.

The Citroën HY van has been converted into a working bar with a variety of cocktails and world ales.

The Wanderer can travel the country and will arrive with NWTC’s bar experts, a range of unique spirits, craft beers and mixers.

Perfect fit

Cocktails will be its main appeal and those who hire it can create a unique menu from NWTC’s range, which also includes mocktails.

NWTC head of bars Nick Whitby revealed the demand for the business to provide events with their services was the inspiration behind the vehicle.

He said: “We get inundated with requests asking if we can provide our cocktails and drinks for their private celebrations.

“The Wanderer is perfect for this. The vehicle has been adapted to house a sleek bar but it also promises to deliver our highest standard of award-winning cocktails and drinkers, no matter where the celebration is, up and down the country.”

Expertly made cocktails

The Wanderer is sponsored by Plymouth Gin, and Pernod Ricard UK head of marketing Magin Trewhella outlined how the collaboration with the mobile bar ties in with the spirit’s history.

He said: “The Wanderer is a natural fit for the brand because, from its inception, the British Royal Navy consumed [Plymouth Gin] on the move.

“Plymouth’s gentle yet complex flavour profile has long been acknowledged by bartenders as an ideal gin for cocktails so it is fantastic to be merging the excitement of a new venture with the heritage of the historic brand.

“We can’t wait for more consumers to experience the super-premium gin in a variety of expertly made cocktails.”

Related news

Show more

Related suppliers

Spotlight

Follow us

Pub Trade Guides

View more

The MA Lock In Podcast

Join us for a Lock In