San Miguel launches new gluten-free variant

30-Aug-2017 - Last updated on 31-Aug-2017 at 14:43 GMT

Inclusive: the beer is aimed at consumers with Coeliac disease or gluten intolerance

Carlsberg UK has announced it is to expand the San Miguel UK portfolio with a new beer this September.

San Miguel Gluten Free is to launch in 330ml bottles within the on-trade on 19 September, and will seek to tap into the rising demand for gluten-free lager.

The beer has already been released in the Spanish market, where Carlsberg says it has been well received by consumers.

Inclusive for everyone

Carlsberg UK vice-president of marketing Liam Newton said: “The demand for premium world beers with heritage and authenticity is showing no sign of abating, so we’re proud that we’re able to make the San Miguel experience inclusive for everyone.

“Gluten-free is the major driver in the free-from market and following previous success in Spain, we’re confident that San Miguel Gluten Free will be a hit with UK consumers.”

Coeliac UK chief executive Sarah Sleet added: “Being able to purchase new gluten-free products is a top priority for people with coeliac disease, who must follow a strict gluten-free diet for life.

"There are already a number of gluten-free beers on the market and it’s fantastic that an established brand such as Carlsberg is launching one too, not only for supermarket shoppers but also to the on-trade.

“With an estimated 1.3m Britons currently on a gluten-free diet, hopefully this will encourage more pubs and restaurants to include it in their offering and allow those that follow a gluten-free diet to enjoy a beer with their meal or when out at the pub.”

First Chop recognised

In May, Coeliac UK launched its own gluten-free guidance pamphlet to help pubs cater safely for gluten-free patrons.

The publication, which mainly focused on food, was aimed at improving the levels of understanding among caterers and increasing the knowledge of front and back-of-house staff in preparing and serving gluten-free products.

Meanwhile, in March, gluten-free brewery First Chop Brewing Arm was recognised as the Department for Environment, Food & Rural Affairs’ exporter of the year at its Food is Great event.

The brewery makes around 10 gluten-free beers that are distributed across the world and in the UK.