The new agreement means that from the start of the 2019-20 season, Sky Sports Football will give venues the opportunity to screen up to 183 matches exclusively live each year in the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, Carabao Cup and Checkatrade Trophy. Sky said this is a 26% increase in the number of games on its current deal.
This follows other similar deals for Sky Sports such as becoming the exclusive home of F1 from 2019 for five years. Sky Sports is the also the only place to see England home cricket matches and the new domestic T20 competition live through to 2024.
Sky Sports also offers 126 exclusively live Premier League games, 30 matches from the SPFL Premiership, 360 rugby union matches and up to 100 exclusively live rugby league games.
Sky Sports Action and Sky Sports Arena also offer rugby union, rugby league, boxing, netball, darts, WWE, NFL and GAA.
“The extension of our EFL deal until 2024 is fantastic news for both landlords and pubgoers and further cements Sky’s position as the home of football. From 2019, we will be giving pubs and clubs the chance to show more EFL games than ever before, which means more opportunities to attract football fans and make money,” said David Rey, managing director of Sky Business.
“The EFL appeals to football fans in every region up and down the country and is really important for helping venues to drive trade right across the week so we’re delighted to continue to offer the pick of the action.”
Sky has two dedicated football channels, Sky Sports Football and Sky Sports Premier League. The two channels are part of a new-look Sky Sports line-up that also includes Sky Sports Cricket, Sky Sports Golf and Sky Sports F1.