The Morning Advertiser takes a look at what pubs, pubcos and breweries have been doing to celebrate the iconic week.
This year’s John Smith's Great British Pub of the Year – the Eagle & Child in Ramsbottom, Lancashire – is offering Campaign for Real Ale (CAMRA) members discounted prices.
St Austell beer Tribute celebrated the week by conducting a poll to find out where was best for brewing quality regionally.
Brains Brewery kicked off the week with a VIP ale trail.
The Crown & Anchor in Manchester is offering customers a food and drink offer in celebration of Cask Ale Week.
Ei Group is giving away 15,000 pints of Doom Bar in partnership with brewer Molson Coors to celebrate Cask Ale Week.
The pubco is offering free pints from 25 September and 8 October nationwide, and follows the launch of Ei’s National Pub Fortnight campaign, which ended on 6 August.
Meanwhile, fellow pubco Marston’s has opened the doors to all of its six breweries across the UK and, for the first time, is hosting a week of consecutive limited events that have a local angle at each of its breweries.
Director of brewing Emma Gilleland said: “All our breweries are gearing up for a busy week where we welcome everyone to enjoy our passion for the perfect pint.
“It’s the ideal time to try some new flavours and celebrate the great taste of the one of the nation’s favourite drinks.”
The Duke of Wellington in Cardiff offered drinkers a prize in return for buying a pint.
Franklins Brewing Co in Ringmer, East Sussex, is giving away a crate of beer.
The George Payne pub in Hove, East Sussex, is collaborating with Longman Brewery.
The Crescent in York is hosting a beer and music festival in honour of Cask Ale Week.