Eventbrite, the ticketing and events technology platform, has released a new report summarising the results from a nationwide survey, looking at the going-out habits of Millennials.
It found that Millennials, aged 21 to 37, consume just five alcoholic units per week, well below the Government recommended weekly limit, with seven out of 10 stating they would rather brag about how long it has been since they last drunk than how much they last drunk.
Figures also suggest that only one in 10 see getting drunk as 'cool', with the rest seeing it as 'pathetic, embarrassing', or perhaps worse 'belonging to the older generation'.
New types of experiences
The survey said: “Millennials are also looking for new types of experiences, with four in 10 at immersive events such as Secret Cinema, Crystal Maze, etc.
“There’s been a move away from more traditional forms of entertainment.
“One in three are going to nightclubs less often than previously, while one in five are visiting bars/pubs less frequently.
“In short: despite the well-documented downturn in out-of-home drinking, Millennials want to go out more – they’re just looking for a wider range of experiences than their local pub.”
The study found, along with an increase of Millennials going to festivals, food-based entertainment is on the up, with one in three going out more to restaurants, and one in five going to more food festivals compared to the previous year.
Commenting on the survey, Nichi Hodgson, consultant for dating app Inner Circle, said: “Immersive experiences are bonding people as much as drink and drugs used to do.
“If it’s not Instagrammable, it’s not worth going to.”