Schweppes rebrands tonics and creates new flavours

By Nicholas Robinson contact

- Last updated on GMT

New look: Schweppes overhauls design
New look: Schweppes overhauls design

Related tags: Tonic water

Tonic water brand Schweppes has overhauled its image and developed a new range of flavours, the biggest activity in its recent history, which will be backed by a £6.6m marketing campaign.

Brand owner the Coca-Cola Company and Coca-Cola European Partners revealed the next chapter of the 234-year-old brand at the start of London Cocktail Week (LCW) yesterday (2 October).

A new brand, Schweppes 1783, was also launched featuring five flavours including Crisp Tonic Water, Light Tonic Water, Golden Ginger Ale, Salty Lemon Tonic Water and Quenching Cucumber Tonic Water.

Schweppes 1783 Mixologist
New range: interesting new flavours from Schweppes

Schweppes’s new design draws on the brand’s two centuries of history, with a new bottle shape inspired by the original glass skittle bottle formed in a single piece by inventor and brand founder Jacob Schweppe in 1783.

Schweppes new bottles

The iconic yellow Schweppes sash sits at the neck of the new bottles, while an embossed fountain design features in the middle of the bottle, harking back to the brand’s appearance at the Great Exhibition – the first ever international exhibition – in London in 1851.

Schweppes’s classic range – Indian Tonic water, Slimline Tonic Water, Bitter Lemon and Ginger Ale – will be available in 125ml and 200ml skittle glass bottles for the licensed trade and the new 1783 range will be available in 200ml skittle glass bottles in November and will feature a gold and black design.

Advertising to support the new products will feature on TV, cinema and the sponsorship of ITV1’s Jonathan Ross Show​, among other media.

Coca-Cola European Partners customer marketing director Simon Harrison said: “Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside.

‘Mixologists and drinks experts’

“Our new Schweppes 1783 range combines the perfect carbonation and balanced taste of Schweppes with natural ingredients and unique flavours. We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to a new age of mixer drinkers that are keen to discover new taste combinations.”

This year the brand will also celebrate 225 years since Jacob Schweppe brought his carbonated waters to the UK, which will encourage consumers to seek out the new 1783 range.

The Morning Advertiser​, in association with Schweppes, delved into the history of the brand in a series chapters earlier this year.

See the full history of Schweppes as told by The Morning Advertiser by following this link

Related topics: Soft & Hot Drinks

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